Google Ads Budget | SSS

To determine your Google Ads (PPC) budget, consider your overall marketing goals and available resources. Start by researching industry benchmarks to understand typical spending. Analyze your past campaign performance to identify effective strategies and potential budget ranges. You can also use Google's suggested bid and budget tools as a starting point.

Consider your cost per click (CPC) expectations and the number of potential clicks you anticipate. A common approach is to begin with a smaller daily budget and gradually increase it as you optimize your campaigns and see positive results. Regularly monitor your budget and performance to make adjustments as needed.