Google P-Max Campaigns | SSS

Google Performance Max (P-Max) campaigns are an automated campaign type that helps advertisers reach customers across all of Google's channels. They use machine learning to optimize ad delivery for conversions.

How they work: You provide assets like text, images, videos, and headlines. Google's AI then uses this information to show ads on Search, Display, YouTube, Gmail, and Maps. You set a budget and goals, and the system automatically adjusts bids and targeting to maximize results.

P-Max campaigns are designed for simplicity and efficiency, allowing advertisers to manage a broad range of ad inventory with a single campaign.