Meta Ads vs Google Ads | SSS

Direct Answer: The primary difference between Meta Ads (formerly Facebook Ads) and Google Ads lies in where your ads are displayed and how they target audiences. Meta Ads primarily target users within the social media ecosystem (Facebook, Instagram, etc.), focusing on demographics, interests, and behaviors. Google Ads, on the other hand, targets users across Google's network, including search results, websites, and YouTube, emphasizing keywords and intent.

• Targeting: Meta Ads excel at interest-based and demographic targeting. Google Ads focuses on keyword-based and intent-based targeting.
• Ad Format: Meta Ads offer visually rich ad formats like image and video ads. Google Ads includes text ads, shopping ads, and video ads.
• Campaign Goals: Meta Ads are often used for brand awareness and engagement. Google Ads is typically used for driving traffic and conversions.