Brand Design vs. Corporate Identity

Brand design focuses on the visual elements of a brand, such as logos, colors, and typography. Corporate identity is broader and encompasses all aspects of a company's visual and verbal communication, including its mission, values, and brand guidelines.

Think of brand design as a component of corporate identity. While brand design is about the look and feel, corporate identity defines the overall brand experience. A strong corporate identity guides all brand design decisions to ensure consistency and recognition.

• Brand design is primarily visual.
• Corporate identity is strategic and comprehensive.
• Brand design supports corporate identity.