A/B Testi Nedir? | SSS

A/B testing compares two versions of a webpage or app feature to see which performs better.

You create two variations (A and B) and show them to different segments of your audience. The version that achieves a statistically significant improvement on your desired goal (e.g., click-through rate, conversion rate) is considered the winner.

To implement A/B testing on your website, you typically use an A/B testing tool. These tools help you set up the test, track results, and determine a winner. You can define your goal, create variations, and the tool will randomly show versions to users, collecting data on their behavior.

Key steps include defining your hypothesis, choosing a tool, setting up the test, running it for a sufficient time, and analyzing the results.