What is CRO?

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action. This action could be making a purchase, signing up for a newsletter, or downloading a resource.

It involves analyzing website data, understanding user behavior, and implementing changes to improve the user experience and guide visitors towards conversion. Common CRO techniques include A/B testing, website analytics review, and optimizing calls-to-action.

The goal of CRO is to maximize the value of website traffic by turning more visitors into customers or leads.