Frequently asked questions and answers.
To determine your Google Ads (PPC) budget, consider your overall marketing goals and available resources. Start by researching industry benchmarks to understand typical spending. Analyze your past campaign performance to...
Google Performance Max (P-Max) campaigns are an automated campaign type that helps advertisers reach customers across all of Google's channels. They use machine learning to optimize ad delivery for conversions. How...
Direct Answer: The primary difference between Meta Ads (formerly Facebook Ads) and Google Ads lies in where your ads are displayed and how they target audiences. Meta Ads primarily target...
Marketplace optimization refers to the process of improving the visibility and performance of your products on platforms like Trendyol and Amazon. It involves strategies to enhance product listings, increase organic reach,...
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action. This action could be making a purchase, signing up for a...
A/B testing compares two versions of a webpage or app feature to see which performs better. You create two variations (A and B) and show them to different segments of your...
Yes, user experience (UX) analysis can significantly increase website conversions. UX analysis involves understanding how users interact with your website. By identifying pain points, usability issues, and areas of confusion, you...
To determine if your business needs AI solutions, consider areas where automation, data analysis, or prediction could improve efficiency or decision-making. Identify repetitive tasks that could be automated with robotic...
Generative AI and Robotic Process Automation (RPA) are distinct technologies with different capabilities. RPA automates repetitive, rule-based tasks by mimicking human actions. It follows pre-defined steps. Generative AI, on the...
Business Intelligence (BI) is the process of collecting, analyzing, and presenting data to support business decision-making. It involves transforming raw data into meaningful insights that help organizations improve performance. Data visualization...